Liza Penarroyo

Liza Penarroyo is an Operations Manager at Sorren, based in the firm’s Philippines office. She brings extensive experience in operations, systems management, and process optimization, with a strong focus on building scalable, data-driven infrastructure that supports growth and efficiency across teams.

Throughout her career, Liza has led operations and administrative functions with an emphasis on improving workflows, strengthening data integrity, and enabling better decision-making. She has managed operations specialist teams and served as an SDR Manager, mentoring Sales Development Representatives and supporting sales pipeline growth. Her experience includes implementing and automating platforms such as Salesforce, HubSpot, Process Street, and Airtable, as well as building centralized reporting tools to track company-wide KPIs. She is also skilled in leveraging no-code and low-code automation tools, including Zapier, to streamline processes and reduce manual effort.

At Sorren, Liza applies a systems-thinking approach to support scalable operations and cross-functional collaboration. While much of her work happens behind the scenes, she takes pride in knowing that the systems and processes she helps design make work easier for teams and improve the overall client experience. Her background also includes supporting offshore staffing operations, contributing to HR-related initiatives, and managing cross-functional projects that require coordination, adaptability, and attention to detail.

Originally from Marinduque, Philippines, Liza is deeply committed to personal growth and community impact. She co-founded Project Karabaw, a volunteer initiative that supports underserved communities across the Philippines through education and outreach. Outside of work, she enjoys scuba diving, continuous learning, and creating meaningful experiences with her son, including travel. Her personal values are strongly shaped by her mother’s resilience and determination, which continues to influence her leadership style and work ethic.